On behalf of the City of Berwyn, the BDC manages the City's Integrated Marketing Campaign. Now in its fourth year, the 2010 campaign continues to brand Berwyn as a top-choice destination for move-up and first-time homebuyers. The City of Berwyn has opted for a dual-message campaign. The first tagline, Rise & Shine in Berwyn, speaks to an aspirational message about opportunity and success. The second message, The Perfect Spot is Just Around the Corner, delivers the more practical message that speaks to Berwyn's convenience and quality of life.

The 2010 campaign runs from June through September and includes billboards in select Chicago neighborhoods, posters on select CTA el platforms, direct-to-consumer outreach through special events and direct mailings, and an overhaul to the WhyBerwyn.com website. Online advertising will round out the marketing with additional geo-targeted exposure of the Berwyn brand in order to promote tourism and home ownership in Berwyn.

WhyBerwyn.com includes a comprehensive calendar of events that details the City’s many festivals and recreational opportunities as well as a full local business listing to promote the business base and offer convenient access to Berwyn’s hottest places to shop, dine and relax. For those who are not yet ready to “buy,” the site offers a diverse mix of options for consumers to “try” Berwyn because the value will speak for itself. You can also follow us on Facebook here.

Below is a sampling of our outdoor advertising.

Chicago's Lakeview neighborhood	Chicago's Ukrainian Village neighborhood
Damen el stop in Chicago's Wicker Park neighborhood	Fullerton el stop in Chicago's Lincoln Park neighborhood