On behalf of the City of Berwyn, the BDC manages the City's Integrated Marketing Campaign. Now in its fifth year, the 2011 campaign continues to brand Berwyn as a top-choice destination for move-up and first-time homebuyers. The tagline - Berwyn Rising - delivers an aspirational message that highlights Berwyn's forward momentum and optimism while reminding the viewer of the opportunity and potential in making Berwyn home.

The 2011 campaign runs from June through September and includes billboards in select Chicago neighborhoods, posters on select CTA el platforms, direct-to-consumer outreach through special events and direct mailings, radio advertising, and updates to the WhyBerwyn.com website. Online advertising will blend the Berwyn brand with promotion of special events in order to promote tourism and eventual homeownership in Berwyn.

WhyBerwyn.com includes a comprehensive calendar of events that details the City’s many festivals and recreational opportunities as well as a full local business listing to promote the business base and offer convenient access to Berwyn’s hottest places to shop, dine and relax. For those who are not yet ready to “buy,” the site offers a diverse mix of options for consumers to “try” Berwyn because the value will speak for itself. You can also follow us on Facebook and Twitter here.

Below is a sampling of our outdoor advertising.

Clark Street & Grand Avenue Chicago's River North neighborhood
Irving Park el stop in Chicago's North Center neighborhood