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  • BDC Seminar | How To Cut Through The Marketing Noise

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    Name: BDC Seminar | How To Cut Through The Marketing Noise
    Date: June 7, 2017
    Time: 11:30 AM - 1:30 PM CDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:

    An introduction to branding for small business owners, startups and entrepreneurs, full of ready-to apply takeaways.

    Branding is often misunderstood in the small business world and regarded as something that only the big companies can afford. The reality is, most small businesses fail because they don’t have a strong brand (or don’t have a brand at all).

    Effective branding has changed now that consumers are both marketing-savvy and in control of the relationship.

    No matter where you are in the life of your small business, and whether you have heard about branding but don’t quite get it or think your business doesn’t need branding, this workshop is for you.

    LEARNING OBJECTIVES:
    • Understanding what branding really is and the costs of not having a well defined brand.
    • Changing mentality: from running a business to being a brand.
    • The defining traits of a brilliant brand.

    TRAINER: Valeria Basso, Symphonic Communications Consulting
     Valeria Basso is a Brand Experience Architect. She helps small businesses and non-profit organizations stand out from the crowd by communicating their value uniquely and consistently, online and offline, so that they can engage their audiences and drive them to action.

     

     

    Event Media:
    Event Sponsors:
    Location:

    Connie's Family Restaurant & Cocktails
    Event Room
    3271 S Harlem Ave
    Berwyn, IL 60402

    Date/Time Information:

    Weds, June 7

    11:15 AM   Registration
    11:30 AM    Lunch
    12:00 PM    Session begins

    Contact Information:
    Berwyn Development Corporation
    Fees/Admission:
    Early bird registration by Monday, June 5 at 11:30AM is $15 for BDC members/$20 for non-members. After this date and at the door, $20 for BDC members/$25 for nonmembers.
    NOTE: Early bird discounts applied at checkout.
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